About Us
We’re on a mission to make dementia care easier, more human, and truly supportive for families, caregivers, and the people they love.
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Why Lizzy Care exists
A dementia diagnosis does not have to be scary. But for most families it is, because they are left to figure it out alone.
Ollie cared for his grandmother. Sarah spent her career as a geriatric care manager. Both saw the same thing: families giving everything they had, and still feeling lost.
The problem was never love. It was that care is scattered across a dozen places. So we built the one that pulls it together.
What we believe
The principles behind everything we do.
No family should do this alone
It is the reason we started, and the heart of everything we do.
Everything in one place
One team for all of it, so you are never the one chasing a dozen providers and phone numbers.
Honest about cost
We are clear about what Medicare covers, and we help you put what you have where it matters most.
Care that gets smarter
We turn what we learn into foresight, so we can act before a crisis, not after it.
Who Is Lizzy?
Lizzy Care was named after renowned practitioner Dr. Elizabeth Blackwell. Blackwell is said to have begun practicing medicine in 1849 because she saw a need for compassionate care. She was the first woman to earn an M.D. from an American medical school and went on to co-found the New York Infirmary for Women and Children.
“We know dementia care is expensive. We help make sure you’re spending money in the best way possible to get the best care possible.”
Ollie Fielding
Lizzy Care Co-Founder
Who Are We?
Lizzy Care was founded by a team with firsthand experience caring for people with dementia. Sarah Gorenstein, a professional geriatric care manager, and Ollie Fielding, who helped care for his grandmother, teamed up with CEO Dr. Marc Rothman, a physician executive with deep experience in home- and community-based services for older adults.
Together with world-leading scientific advisors Dr. Russell Swerdlow and Dr. Richard Isaacson, the team makes sure Lizzy Care stays up to date on the latest in dementia and Alzheimer’s research.
Lizzy Care Leaders
Dr. Marc Rothman
Co-founder, CEO
The central focus of Dr. Rothman’s professional career has always been older adults: listening for their needs and fears, designing programs and products that deliver care more effectively and safely, and striving for better outcomes and experiences.
Dr. Marc Rothman
CEO
The central focus of Dr. Rothman’s professional career has always been older adults: listening for their needs and fears, designing programs and products that deliver care more effectively and safely, and striving for better outcomes and experiences. As CEO of Lizzy Care, Dr. Rothman is able to draw from his years as a practicing physician and Chief Medical Officer to develop a service that directly address the everyday needs of its families. Dr. Rothman was most recently the Chief Medical Officer of Signify Health where he led a nationwide practice of over 10,000 in-home providers, was responsible for medical and clinical strategy, and spearheaded the development of several new patient-facing clinical products.
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Sarah Gorenstein
Cofounder
Sarah co-founded Lizzy Care after a career spent providing geriatric care to aging adults. She saw so many incredible families face the same struggle: they were giving every bit of their hearts to care for moms, dads, aunts, uncles, and grandparents, but they simply didn’t have the experience to manage it all.
Sarah Gorenstein
Cofounder
Sarah co-founded Lizzy Care after a career spent providing geriatric care to aging adults. She saw so many incredible families face the same struggle: they were giving every bit of their hearts to care for moms, dads, aunts, uncles, and grandparents, but they simply didn’t have the experience to manage it all.
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Ollie Fielding
Cofounder, CTO/CPO
Ollie stands at the forefront of healthcare innovation, blending over 15 years of expertise in technology leadership with a deep passion for transforming healthcare. His true passion for Lizzy Care, however, comes from his own experience caring for a family member with dementia.
Ollie Fielding
Cofounder, CTO/CPO
Ollie stands at the forefront of healthcare innovation, blending over 15 years of expertise in technology leadership with a deep passion for transforming healthcare. His true passion for Lizzy Care, however, comes from his own experience caring for a family member with dementia.
Read lessWorld-Leading Scientific Advisors
Dr. Russell Swerdlow
Dr. Swerdlow is a pioneer in brain energy metabolism in Alzheimer’s Disease and his work was recently recognized with an Oskar Fischer Prize for innovation in research in Alzheimer’s disease.
Dr. Russell Swerdlow
Dr. Swerdlow is a pioneer in brain energy metabolism in Alzheimer’s Disease and his work was recently recognized with an Oskar Fischer Prize for innovation in research in Alzheimer’s disease.
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Dr. Richard Isaacson
Dr. Isaacson is a world-renowned neurologist and researcher, and currently serves as the director of the newly launched FAU Center for Brain Health at the Schmidt College of Medicine.
Dr. Richard Isaacson
Dr. Isaacson is a world-renowned neurologist and researcher, and currently serves as the director of the newly launched FAU Center for Brain Health at the Schmidt College of Medicine.
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Stay Connected and in Control With the Lizzy Care App
Our unique Lizzy Care app makes communications simple between care providers and families. The app takes away worries about how a loved one is doing, whether their medication was given at the right time, and making sure that doctors, caregivers and families are all aligned when conditions change.
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